For the new edition of WWE 2k, 2k Games tasked us with completely reimagining the look of the video game series for years to come. Previous editions of the game usually used editorial shots for the cover art. This year, we enlisted the help of photography Matthias Clamer to give the art an exciting and bespoke look.
I worked on the Standard (with Patrick Dillon) and NWO editions, and Paul Zeaiter created the Deluxe edition art. New logo design by Justin Wil.
In addition to the art, we created an immense branding and style guide complete with bugs, beds, and other branding devices that designers across every department could use to keep a consistent look throughout all marketing and advertising. The examples below show the style guide in action.
Client: 2k GAMES
"WWE 2k22 Key Art + Branding"
Agency: B O N D
Account Executive: BRIAN SETZER
Account Manager: ALYSSA STEDMAN
Creative Director: JOEY SAMANIEGO
Associate Creative Director: HENRY ERDMAN
Art Directors: HENRY ERDMAN, PATRICK DILLON, PAUL ZEAITER, JUSTIN WIL
Photographer: MATTHIAS CLAMER
Finishers: MICHAEL ELINS, CHUNG YEUM, RUSSELL OSHITA